When the most trusted Lock Brand in the world were filming their Nationwide TV Advertising Campaign for the launch of their new Smart Lock, who did they trust with the Supply & Installation of the Starring Role?
Thermo Door of course! …
Yale are encouraging the nation to get smart in their biggest ever TV campaign, centred around the launch of the Conexis® L1 Smart Door Lock. This is the first time in recent years that they have used TV as a platform to target UK homeowners, and we’re excited to see the Yale brand, featuring an entrance door supplied and installed by Thermo Door in living rooms across the country. The TV ad, which will premiere on 9th October for a six-week long campaign, shows how keys are now a thing of the past thanks to the Conexis® L1.
Behind the scenes
A personal story of a daughter who comes back from travelling to surprise her Dad on his birthday (thanks to a virtual key her Mum has provided!) the ad will show homeowners the benefits of keyless living in day-to-day family life, or ‘The smarter way to unlock your door’.
A proud moment for Thermo Door
“It was of course an extremely proud moment for Thermo Door to be approached by Yale for the Supply & Installation of the Entrance Door for their TV Advertising Campaign.
The Smart Door Lock has been shortlisted in the New Product of the Year category at this year’s G17 Awards. The Conexis® L1 has been chosen as a finalist for the prestigious G Awards in the category that seeks to identify an outstanding product that is transforming the industry and improving overall building performance.
The Yale Conexis® L1 Smart Door Lock is revolutionising the residential security market by providing a completely key-free locking solution. It has already received critical acclaim after being awarded Consumer Product of the Year at the National Technology Awards, as well as being ranked number 21 in gadget magazine T3’s ‘101 gadgets you can’t live without. The lock is leading the way for smart home security solutions within the door industry. This is a product that sits perfectly within our innovative door range” said Michelle Owen, Thermo Doors Managing Director.